Bubago digital

                               & social media

The all new VAKKO ecommerce site. Visual explorations. Another BUBAGO GROUP and UPD collaboration.

Vakko

Vakko

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The Challenge

 

VAKKO has been in the luxury retail market for 75 years and is considered a pioneering force of Turkish and European fashion. With the growth of e-commerce in Turkey, our goal was to create a luxury shopping experience to accompany the VAKKO brand and serve as a tool for existing and future customers.

VAKKO wanted a shopping experience that would appeal to a younger audience in addition to their existing 40 plus age demographic given the statistic that much of the country’s digital shopping fell within a younger target audience.

We initiated a creative brief to determine who their customer was, what their goals were, and how they wanted their brand to be perceived online. Using this information, we initiated a plan to integrate new technology and update their look while maintaining the integrity of the brand. VAKKO required a new user interface as well, so we worked to ensure our plan incorporated this objective as well.

our approach

 

VAKKO wanted a site that would enhance their online presence and show an actionable result of increase in sales with their current and potential consumer base. Their current platform was difficult to navigate, and although showed brand value, was not sufficient in converting user traffic into transaction and purchase of items. The existing platform served as more of a look book showcasing VAKKO and its brands. Our job was to fuse the brand with a system of monetization that was easy for the customer and prompted transaction. To attract a younger audience, social media was integrated into the platform. For customers wanting a more personalized e-shopping experience, the option to schedule a fitting or speak to a stylist was applied. In addition, customers would be able to keep a wish list of items in their personal account. A system of checkout that connected with the user’s bank was applied and front-end development was implemented to connect with VAKKO’s current integration system.

Sail Racing / Social Media 

 

Sail Loft Surf Bar / Social Media 

 

Dolphin Care’s Air Disinfector is a movable floor unit that uses a three-phase process to disinfect air in patient rooms. The result is an 86-92% reduction in Colony Forming Units, reduction of allergens, and a reduction in bad odors. This safeguards patient health, decreases the risk of health care-associated infections (HAIs), creates a more pleasant environment for patients and staff, and ultimately saves money for hospitals.

The Dolphin Care Chemical Free UV-C Room Disinfector rapidly disinfects contaminated rooms without use of chemicals by radiatingUV-C light from units placed on the floor. This UV-C radiation shines through air and on surfaces, destroying the DNA and RNA of affected bacteria, fungi, and viruses. This includes elimination of:

•MRSA (Methicillin-resistant Staphylococcus aureus)

•ESBL producing Gram-negative bacteria (Extended spectrum beta-lactamase)

•Multi-drug resistant strains of Pseudomonas aeruginosa (MDRPA)

•VRE (vancomycin-resistant enterococci)

Washbasin water traps are some of the most contaminated areas in hospitals. For that reason, transmittance of multi-resistant bacteria from this area is increasingly recognized as a threat to patient health and safety.

The easily-installed Water Trap Disinfector uses UV-C light radiation to destroy the DNA/RNA of pathogenic microorganisms such as bacteria, viruses, and fungi, virtually eliminating them from the inner surfaces of the trap.

Experiments done by the Department of Clinical Microbiology at Copenhagen University Hospital, Rigshospitaletin Denmark demonstrated an effective and significant reduction of bacterial contamination in the washbasin water traps

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